We lose focus on what drives and inspires people. It's not the widget that's sold or the non-personal components to the relationships we build. It's the experience we provide in personal and professional levels that cements down connection. This pandemic has led to an industry of service at the lowest end we have ever seen. There are phone delays, order delays, websites not working, people not calling us back, and it's created a fracture in the experience we long for. Now is the time to share kindness and gratitude on personal levels, to go above and beyond on service for our businesses, to truly create an experience that deepens relationships and loyalty as a "positive experience" is getting harder to find. Change breeds opportunity, let's take advantage of it!